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3. American Airlines plans to offer several new electronic services on ignts bet

ID: 1119668 • Letter: 3

Question

3. American Airlines plans to offer several new electronic services on ignts between Tokyo and selected European destinations. The marketing director estimates that for a typical twenty-four hour period there is a 50% chance of having a net cash flow of $5,000 and a 35% chance of a net cash flow of $10,000. She also estimates that there is a small 5% chance of no cash flow and a 10% chance of a loss of $1,000, which is the estimated extra personnel and utility costs to offer the services. Compute the expected net cash flow.

Explanation / Answer

Expected net cash flow = p.x

Expected net cash flow = (0.5*5000) + 0.35(10,000) + 0.05(0) + 0.1(-1000)

Expected net cash flow = 2500 + 3500 + 0 - 100

Expected net cash flow = $5900

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