1555852 imid C59559&simid; C9 round 4 - Go m/studentex NUER CoMpXm comp-xM Exam

Question

1555852 imid C59559&simid; C9 round 4 - Go m/studentex NUER CoMpXm comp-xM Exam Points: 10 G2006 Capsim Management Simulations, Inc 10 Beetle's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility Which of the following would most lkely result in a quick increase in market share? Select 1 Save Answer Lower the unit seling price to the bottom limit of the segment price range Increase awareness by 5% ! Increase the unit contribution margin by decreasing the MTBF Re-position the product to the ideal spot within the segment 56 East Monroe, Suite 3210 Chicag0. 1L 60603 USA and Canada 677-477-3787 (0thers 1-312-477-7200) sales@capsim.com

Explanation / Answer

The correct choice is :- Lower the unit selling price to the bottom limit of the segment price range

Explanation : - Manufacturing and selling costs usually establish a bottom limit to the range within which the manager can set prices. The lower limit allows the consumers to benefit from low price compared to the market price. This results in increase in sales and to quickly increase the market share.

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