Consider that you work for an employment agency that specializes in recruiting n

Question

Consider that you work for an employment agency that specializes in recruiting nursing staff for major hospitals. Your company needs to hire a variety of different types of nurses (prenatal, triage, and so on) in the coming months, and you are part a of a committee that is working to find the best candidates. The lead recruiter is concerned because this is a competitive market and your company's online ads have not been attracting the most qualified candidates. For example, one of the ads reads: "Desperately need hospital nurses for multiple locations and shifts. We offer lots of benefits like daily pay, 401(k), and uniform programs!"
a. You have been asked to review the ads of local hospitals and competing employment agencies to see why their recruitment efforts are more successful. Go to the Web sites of several local hospitals and nursing employment agencies and makes notes about their nursing ads (be careful to note what kind of nurse each ad refers to) and compare them to one another.
b. In a MEMO to the lead recruiter, discuss the lack of content in your company's ad. Based on your research, revise this ad for a particular type of nurse so that it attracts the right candidates and persuades them to contact your employment agency. Consider that you work for an employment agency that specializes in recruiting nursing staff for major hospitals. Your company needs to hire a variety of different types of nurses (prenatal, triage, and so on) in the coming months, and you are part a of a committee that is working to find the best candidates. The lead recruiter is concerned because this is a competitive market and your company's online ads have not been attracting the most qualified candidates. For example, one of the ads reads: "Desperately need hospital nurses for multiple locations and shifts. We offer lots of benefits like daily pay, 401(k), and uniform programs!"
a. You have been asked to review the ads of local hospitals and competing employment agencies to see why their recruitment efforts are more successful. Go to the Web sites of several local hospitals and nursing employment agencies and makes notes about their nursing ads (be careful to note what kind of nurse each ad refers to) and compare them to one another.
b. In a MEMO to the lead recruiter, discuss the lack of content in your company's ad. Based on your research, revise this ad for a particular type of nurse so that it attracts the right candidates and persuades them to contact your employment agency. Consider that you work for an employment agency that specializes in recruiting nursing staff for major hospitals. Your company needs to hire a variety of different types of nurses (prenatal, triage, and so on) in the coming months, and you are part a of a committee that is working to find the best candidates. The lead recruiter is concerned because this is a competitive market and your company's online ads have not been attracting the most qualified candidates. For example, one of the ads reads: "Desperately need hospital nurses for multiple locations and shifts. We offer lots of benefits like daily pay, 401(k), and uniform programs!"
a. You have been asked to review the ads of local hospitals and competing employment agencies to see why their recruitment efforts are more successful. Go to the Web sites of several local hospitals and nursing employment agencies and makes notes about their nursing ads (be careful to note what kind of nurse each ad refers to) and compare them to one another.
b. In a MEMO to the lead recruiter, discuss the lack of content in your company's ad. Based on your research, revise this ad for a particular type of nurse so that it attracts the right candidates and persuades them to contact your employment agency.

Explanation / Answer

Solution -

There has been a weak economy for many industries and among them, the cost of losses in employment in almost every industry has come down in every month but health service has increased. The day the number of jobs kept on the paper had increased and the applicants had picked up.Now, challenging is to challenge the nurses' employer and to create more creative instruments to attract high quality nurses. Below are some of the advertisements and their attractive features can have a punch line or headline

Do You Know The Way To San Jose?

In 2004, the San Jose Medical Center (SJMC) advertisement appeared as such. This medical center has shifted back now but it has been seen that it will close. In order to open the doors of the hospital, he approached the innovative promotion and gave a positive response to the promotion of nurse recruitment.

Earn Your Dream Home

A different method of recruitment in Riverside Community Hospital in Southern California was announced as a 'Dream Job, Dream House', which expresses the possibility of a hospital's closed costs ($ 12,000) in exchange for a two-year commitment to working in a hospital.Word about the campaign was spread through brochures inviting nurses to attend job fairs and receive more information about the hospital. Riverside received more than 500 entries and as a result of the campaign, and 96 nurses were hired.

Beyond Bonuses

In nursing deficiency, there is no problem in attracting a stable flow of job candidates in the Yakima Valley Memorial Hospital in Yakima, Washington. And the reason behind this is that they do not offer a sign-on bonus that will help the nurses to stay in the hospital for two to five years, and then they want to find a nurse again in the hospital.Human Resources Department director Kathy Franz says, "We did not offer a sign-on bonus to the nurse." They try to provide them something more that they keep in hospital for many years. For this reason, a competent corporate culture, flexible rear and upward mobility and benefits are opportunities that include a matching 401k, onsite child rearing and learning reimbursement.

Advertisements must always be creative so that they attract the right candidates and use the tools below to tell how to make advertising more attractive:

This can be done for unpaid job titles. One of the best ways to describe responsibility is to use a clinical manager rather than a common word for years used in a nurse manager.

Inspirational Advertising Design- Design plays an important role based on the basis on which the recruitment is based. An eye and attractive design will definitely stand from the rest. An excellent creative work advertises colors, symbols, graphics and concise, powerful descriptions.

The world of medical experiences that creative ideas will definitely make for artificial barriers. Medical specialties are very different and many are far away from others.

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