Consider that your work for an employment agency that specializes in recruiting

Question

Consider that your work for an employment agency that specializes in recruiting nursing staff for major hospitals. Your company needs to hire a variety of different types of nurses (prenatal, triage, and so on) in the coming months, and you are part of a committee that is working to find the best candidates. The lead recruiter is concerned because this is a competitive market and your company’s online ads have not been attracting the most qualified candidates. For example, one of the ads reads: “Desperately need hospital nurses for multiple locations and shifts. We off lots of benefits like daily pay, 401(K), and uniform programs!” A. You have been asked to review the ads of local hospitals and competing employment agencies to see why their recruitment efforts are more successful. Go to the web sites of several local hospitals and nursing employment agencies and make notes about their nursing ads (be careful to note what kind of nurse each ad refers to) and compare them to one another. B. In an email of a memo to the lead recruiter, discuss the lack of content in your company’s ad. Based on your research, revise this ad for a particular type of nurse so that it attracts the right candidates and persuades them to contact your employment agency.

Explanation / Answer

Dear Whomsoever this concerns,
My email to you is regarding the ad for a nurse and the important concerns that were analysed through my research. I researched important nursing companies who specialise in advertising jobs including Priory Group, Four Seasons Healthcare, Medic International and much more. I would like to present important findings of my research in this email; particularly offering suggestions to improve the ad to offer right candidates for the job of the nurse.

The ad for Registered Nurse position on Healthcare focuses on the need for registered nurse as a specialisation and the statistics related to its career scope. The short introduction for the ad of the nurse job focuses on providing information regarding the Registered nurse position. There is no focus given to special requirements to apply for the job. Another interesting example would be Indeed that actually lists Introduction of the job briefly along with the requirements, any specifications and approximate salary.

We would recommend you to specify the job brief for the specialisation of a nursing job of registered nurse. The inclusion of responsibilities is the vital part of the description to give the candidates an idea of what will be expected from them. What tends to be missing in a majority of examples researched is the lack of focus on the expected skills and requirements which will help the candidates to analyse their skills and apply only if they feel they are a fit.
I would request you to keep these important details in mind while framing the ad and keep it as specific and brief as possible.

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