please read carefully the case in paragraph before answering and explain which o
ID: 1156224 • Letter: P
Question
please read carefully the case in paragraph before answering and explain which one you will choose "sales concept" or "marketing concept" to solve this case. Explain and give the reason. thank you
Marketing Management Due to the low birth rate in Taiwan, many universities have failed to admit enough students to their programs in recent years. As such, they are under tremendous pressure to fill up the admission quota. On the other hand, many practitioners in various industries argue that universities are sacrificing the quality of education in favor of admission number, as they perceive that the quality of the newly graduates are falling year by year. Assuming you are the department head of the department of business administration and you are in charge of the enrollment of the MBA program for the coming academic year. Facing the crisis described above, will you employ the sales concept" or "marketing concept" when planning for the enrollment? Explain.Explanation / Answer
Since education is a good providing mutual benefits to the universities and students who get enrolled in the programme, using a marketing concept rather than a sales concept is more appropriate. Making people believe that the MBA programme is beneficial and what returns would it offer, people would get enrolled. Also telling them how this university is better than other competitors would extract a lot of sale using the marketing concept
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