Take a position on whether a government agency should be allowed extensive leewa

Question

Take a position on whether a government agency should be allowed extensive leeway in determining the methodology used to develop a market research plan in the acquisition and distribution of supplies and services. Provide a specific example of government spending that would support your position.

Analyze the importance and explain the value of a market research plan in the acquisition and distribution of supplies and services. Support your position with examples. Explain which aspect of the market research plan is likely to be the most valuable for those seeking to acquire a company.

Explanation / Answer

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Answer-

A government agency should be allowed a certain amount of leeway in determining the methodology used to develop a market research plan in the acquisition and distribution of supplies and services. This should be done so that the market research results are concrete and full proof. If a government agency is involved this will ensure that the data used for research is stated in a authentic manners and validated by the agency. This will help in developing a positive opinion about the authenticity of the report and any action taken based on the report by the companies or the general public at large to maximize their output.

We can take the example of US government Obamacare health benefit plan under this plan the government had conducted a public research which was governed by Agencies and the results were constantly monitored.

Secondly we cannot make a decision to acquire or reject a proposal to acquire a company without doing a market research. Once we have conducted and extensive market research about the company then we can evaluate its profit loss and future growth aspects. For example company like General Electric has done hundreds of acquisitions over the periods of its existence but none of that acquisition was done without conducting a market research and financial valuation of the acquired company. Such market research help the acquiring company gain a hawk eye view supply and services position of the acquired company.

The most valuable aspect of market research plan is the collection of primary data. If this aspect is missed or done in a wrong manner then it result into serious wrong for the researching company.

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