Can the marketing concept reach a point of diminishing returns i.e. are marketer

Question

Can the marketing concept reach a point of diminishing returns i.e. are marketers offering too many choices to consumers which just confuses them or is the proliferation of product choices indicative of successful implementation of the marketing concept? Use specific examples in formulating your answer. ESSAY 3 You have been hired as sales representative for a new medical software company. One of your potential clients is a clinic with many physicians and you are meeting with the director of the clinic in an effort get him to purchase your company's software. Prepare a list of questions (3-4) you might as k at this meeting to ascertain the clinic's specific needs.

Explanation / Answer

EASY 2. A perfect example of trying to satisfy everyone is what happened to General Motors. They used all the features of Ansoff’s opportunity matrix; market penetration, market development, product development and diversification to ensure the largest customer base possible by having many strategic business units in the automobile market. At one time names like Oldsmobile, Pontiac and Saturn may have been considered in your decision making process when purchasing a new car. The consumers, being bombarded with the vast choices available in the new car market finally said enough and with low sales volume GM stopped producing these brands. Proliferation and diversification are key elements for a company to grow and be successful. Choices are great but there is a point when enough is too much.

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