Choosing a Communication Medium Introduction: Many companies are using computer

Question

Choosing a Communication Medium

Introduction:
Many companies are using computer mediated communication for training and updating their employees. They must choose the most effective and efficient manner of communication. Effective and efficient may be defined as achieving the communication goal while considering budget and time restraints.

Consider the following scenario:
Your company has 21 offices around the world. None of the members will ever meet face-to-face because of geographical dispersion and scheduling conflicts. They have formed a team of one representative from each office to determine the method of marketing and new product training and to develop the training content. Due to the cost of travel and the large number of individuals that need to be trained, the training will never take place face-to-face.
This training consists of:

Explanation / Answer

E-mail Weekly letters or newsletters Personal letters Billboards Intranet Magazines or papers Sms Social media i recommend emails and sms Information gathering refers to gathering information about the issue you’re facing and the ways other organizations and communities have addressed it. The more information you have about the issue itself and the ways it has been approached, the more likely you are to be able to devise an effective program or intervention of your own. There are obviously many sources of information, and they vary depending on what you’re looking for. In general, you can consult existing sources or look at “natural examples,” examples of actual programs and interventions that have addressed the issue. We’ll touch on where to find both here, and then go into more detail about them later in the section. 1. Existing sources. This term refers to published material of various kinds that might shed light either on the issue or on attempts to deal with it. These can be conveniently divided into scholarly publications, aimed primarily at researchers and the academic community; mass-market sources, written in a popular style and aimed at the general public; and statistical and demographic information published by various research organizations and government agencies. 2. Natural examples. These are programs or interventions developed and tried in communities that have addressed your issue. Studying them can tell you what worked for them and what didn’t, and why. By giving you insight into how issues play out in your or other communities, they can provide nuts-and-bolts ideas about how to (or how not to) conduct a successful program or intervention. For the most part, information sources here are the people who are involved in efforts to address issues similar to yours, or those who can steer you to them. Additionally, there are a number of natural examples (such as single case studies) that have been written about descriptively in the literature of community psychology or public health that may be relevant to your work. Synthesis is from the Greek; it means putting together. Its English meaning is the same: the putting together of something out of two or more different sources. Synthetic fabrics, for instance, are called that because they’re constructed from a number of different chemical building blocks. In this section, we’re talking about ideas. Synthesis here refers to analyzing what you’ve learned from your information gathering, and constructing a coherent program or approach by taking ideas from a number of sources and putting them together to create something new that meets the needs of the community and population you’re working with. Synthesizing in this way requires identifying the functional elements of each idea or program that you’ve looked at that seems to hold lessons for your work. Functional elements are the core components of each program – the methods, framework, activities, techniques, and other aspects – that make up the specific program you’re examining. Once you’ve separated these parts out, you can put those that meet your needs together with what you’ve learned about the issue and your own ideas to build a program that speaks specifically to your situation.

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