Communications campaigns involve disseminating messages to a particular group or

Question

Communications campaigns involve disseminating messages to a particular group or population in a coordinated manner. It can be implemented in the following stages:

Identifying the population (and subpopulations) of interest

Identifying the best communication channel to reach population (and subpopulations)

Determine the content and best context of your message

Make a plan for message dissemination

Test the effectiveness of your campaign with the population (and/or subpopulation) of interest.

Consider the following article that details a by attempting to change drinking during pregnancy. Now, imagine you want to carry out this same type of campaign in a rural area.

What would you consider changing in relation to steps 2-4 above? Provide your rationale along with supporting references.

Explanation / Answer

To bring awareness about disadvantage of drinking(consuming alcohol) during pregnancy among pregant people.

Mostly in rural areas and in corporate people will have the habit of consuming alcohol, if that habbit carry forward even when they are pregnant it would be a problem for fetal growth and development and pregnant woman health will also affect.

So, Identify the population where there is necessity, go to areas and collect the history like how pregnant woman are the and what are their habits. Based on their understand ing level we need to prepare AV aids (Audio - Visual aids) like charts, posters, small animation videos etc.

Try to include disadvantages of drinking alcohol and ill effects on baby , What are good health practices during pregancy interms of yoga, healthy food, juices, meditation etc.

Then we can reach our goal (Conveying a message to all the people). After few days we need to folow up, whether they have changed their behavior and food habits or not. Being a health professionale we need to save everbodies life.

Related Questions

Navigate

• Browse (All)
• Browse C
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.