3. 3.1 Define Quality Function Deployment (QFD)- [3 marks] 3.2 A key concept of

Question

3. 3.1 Define Quality Function Deployment (QFD)- [3 marks] 3.2 A key concept of QFD is a "House of Quality. What is a House of Quality and what isit used for? 4 marks) 3.3 A Company is considering introducing a battery powered 'electronic textbook into the market. Customers can download books from an on-line database and would be able to annotate pages by writing on the screen with a stylus. The diagram attached, Figure Q3, was developed to assist in establishing requirements and specifications for this new product (a) Identify the key sections of the diagram 4 marks) Which of the engineering characteristics is likely to have the greatest effect on customer satisfaction? Why? (b) 4 marks] (c) Which of the following pairs of customer requirements is not in conflict? Why? Ease of annotation and long battery life Long battery Iife and high quality image Long battery life and low price - 4 marks] d) Given its interaction with other engineering characteristics, which one of the engineering characteristics is likely to be the most difficult to achieve. Why? 14 marks) e Which customer characteristic is likely to be the most difficult to be achieved? why? [4 Marks) On the attached diagram (Figure Q 3) add one more significant customer characteristic and "or "." signs in the lower matrix showing how the customer characteristics relate to the listed engineering characteristics. Justify your choices If) 16 Marks)

Explanation / Answer

3.1) Quality Function Deployment (QFD) is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meet those needs.

3.2) House of Quality is a diagram, resembling a house, used for defining the relationship between customer desires and the firm/product capabilities.

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