Do a common size analysis for this income statement data Income Statement: Cash

Question

Do a common size analysis for this income statement data

Income Statement: Cash Cow (BSG, COR) 2015 2016 2017 0 Segment Revenues A$78,120 S159,858 $10,549 S248,527 $45.505 $73,990 $164.400 0 S238,390 ?nternet Wholesale S233,006 Private-Label7000 Gross Revenues S285,511 from Footwear Sales Exchange Rate -$5.692 $1,846 $272 Net Revenues $279,819 S236,544 $248,255 from Footwear Sales $163,930 $21,991 $34,557 S9,137 S138,586 S25,243 537,953 S9,197 S131,280 $25,657 $44,773 S8,962 Cost of Pairs Sold Warehouse Marketing Expenses Administrative Expenses

Explanation / Answer

Common size analysis

2015 % 2016 % 2017 % Segment revenue Internet $45,505 16.26% $73,990 31.28% $78,120 31.47% Wholesale $2,33,006 83.27% $1,64,400 69.50% $1,59,858 64.39% Private lable $7,000 2.50% $0 0.00% $10,549 4.25% Gross revenue from footwear sales $2,85,511 102.03% $2,38,390 100.78% $2,48,527 100.11% Exchange rate adjustements -$5,692 -2.03% -$1,846 -0.78% -$272 -0.11% Net revenue $2,79,819 100.00% $2,36,544 100.00% $2,48,255 100.00% Operating costs: Cost of pairs sold $1,63,930 58.58% $1,38,586 58.59% $1,31,280 52.88% Warehouse expense $21,991 7.86% $25,243 10.67% $25,657 10.33% Marketing expense $34,557 12.35% $37,953 16.04% $44,773 18.04% Administrative expense $9,137 3.27% $9,197 3.89% $8,962 3.61% Operating profit $50,204 17.94% $25,565 10.81% $37,583 15.14% Interest income(expense) -$4,008 -1.43% -$3,205 -1.35% -$3,431 -1.38% Other income ( expense) $0 0.00% $0 0.00% -$1,000 -0.40% Pre tax profits $46,196 16.51% $22,360 9.45% $33,152 13.35% Income taxes $13,859 4.95% $6,708 2.84% $9,946 4.01% Net profit $32,337 11.56% $15,652 6.62% $23,206 9.35%

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