Companies are required to supply information about the segments of their busines

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Companies are required to supply information about the segments of their business based upon specific criteria. We will study this in ACC 213-Intermediate Accounting For now, enjoy learning about 1-800-Flowers.com and see the information they provide regarding their segments. corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation which is included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment. All the information you need to complete Business Assignment 2 is included in the assignment. I just wanted to you see the source of information. July 2, 2017 Years ended July 3, 2016 June 28, 2015 Net revenues (in thousands) 1-800-FLOWERS.COM, Inc. and Subsidiaries Notes to Consolidated Financial Statements Net revenues $ 437,132 $ 418,492 $ 422,199 1-800-Flowers.com Consumer Floral BloomNet Wire Service Gourmet Food & Gift Baskets Corporate Intercompany eliminations Note 1. Description of Business 85,968 670,677 670,453 613,953 1,020 (2,986) (2,470) 1,634) 87,700 85,483 1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the Company") is a leading provider of gourmet food and floral gifts for all occasions. For the past 40 years, 1-800- FLOWERS® (1-800-356-9377 orwww.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee® backs every gift. 1,102 1,066 Total net revenues $1,193,625 $1,173,024 $1,121,506 Operating Income from Continuing Operations July 2, 2017 Years ended July 3, 2016 June 28, 2015 The Company's BloomNet international floral wire service (www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. Gift Shop" also includes gourmet gifts such as premium, gift-quality fruits and other gourmet items from Harry & David® (1-877-322-1200 or www.harryanddavid.com), popcom and specialty treats fromThe Popcom Factory (1-800-541-2676 or www.thepopcornfactory.com); cookies and baked gifts from Cheryl's (1-800-443-8124 or www.cheryls.com); gift baskets and towers from 1-800-Baskets.com (www.1800baskets.com); premium English muffins and other breakfast treats from Wolferman' 1-800-999-1910 or www.wolfermans.com); carved fresh fruit arrangements from FruitBouquets.com (www.fruitbouquets.com); and top quality steaks and chops from Stock Yards(www.stockyards.com). Segment Contribution Margin: 1-800-Flowers.com Consumer Floral BloomNet Wire Service Gourmet Food & Gift Baskets $ 51,860 $ 50,773 $ 43,529 32,383 77,312 30,629 79,398 29,398 74,889 161,555 160,800 147,816 (81,820 (85,134) (81,075) (33,376) (32,384) (29,124) $ 46,359 $ 43,282 $ 37,617 Segment Contribution Margin Subtotal Corporate (a) Depreciation and amortization Operating income (a) Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not Note 15. Business Segments The Company's management reviews the results of the Company's operations by the following three business segments .1-800-Flowers.com Consumer Floral, .BloomNet Wire Service, and Gourmet Food and Gift Baskets directly allocable to a specific segment. Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management's measure of profitability for these segments does not include the effect of

Explanation / Answer

Calculation of traceable variable cost and ofice margin

2. Contribution Margin Ratio = Office Contribution Margin/Net Revenue*100

3 Break even Point in sales dollars = Traceable fixed Cost/ Contribution Margin Ratio

4 Margin of Safety in dollars = Net Revenue - Break Even Sales

4 Margin of Safety ratio=Margin of Safety/ Net Revenue*100

Consumer Floral Bloom Net Wire Service Gourmet Food and Gifts Total Net Revenue (1) 437,132 87,700 670,677 1,195,509 Traceable Variable Cost (2) 385,272 55,317 593,365 1,033,954 Office Contribution Margin (3=1-2) 51,860 32,383 77,312 161,555 Traceable Fixed Cost (4) 27,000 14,000 40,820 81,820 Office Margin (5=3-4) 24,860 18,383 36,492 79,735 Common Exxpenses (6) 33,376 Operating income (7=5-6) 46,359

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