Companies can build customer relationships at many levels, depending on the natu

Question

Companies can build customer relationships at many levels, depending on the nature of their target market. The goal of customer relationship management is to create customer satisfaction. Satisfied customers remain loyal and purchase more from the company. There are some product categories that have an increased susceptibility to "brand hopping." Laundry detergents, household cleaners, and similar products traditionally gain and lose customers with price fluctuations. For your discussion, describe how laundry detergent brands can develop customer relationships and create lasting customer value. Share your thoughts on strategies that can be implemented to develop customer loyalty. Be Specific! Then provide thoughts and feedback on one other student's post. How were your thoughts and ideas similar or different? Be specific!

Explanation / Answer

The laundry detergent brands are actually falls under FMCG category which those are all fast moving consumer goods. Thus the companies who produce such brands earn through lower margin and by economies of values ( by more volume of sales). At the same time as per Porters five forces model they are having stiff competition from substitutes, rivalries, bargaining power of customers. Thus it so important bro convert their customer loyalty to their brands though better customer satisfaction, loyalty schemes like scratch and wins, additional value offers like extra 20% like packaged offers, unique value proposition thriugh better stain removal and fragrance technology. In addition they can have tie-up with leading laundry agents and Washington matching product company which they can try for bundle benefits. The other ideas are creative and innovative advt which enables customers to attract like fast stain removal, provig better durability of clothes .In retail shops also they can promote products with samples and also by exclusive promoters which will align with the customer requirements.Social commitment initiatives is another area which can attract more customers along with reduces carbon emissions challenges and save water initiatives.

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