Vistakon, the maker of Acuvue brand contact lenses, is working on a new product

Question

Vistakon, the maker of Acuvue brand contact lenses, is working on a new product launch. They are best known for their Acuvue 2 contact lenses, but are planning to launch Acuvue 3, which will provide 40% more moisture than Acuvue 2. The extra moisture will make the lenses more comfortable and cause less irritation. Vistakon has been in the new product planning process for a year. Currently, they are trying to determine the cannibalization rate of Acuvue 3. They believe that 30% of Acuvue 3 sales will come from Acuvue 2. Which stage of the new product planning process are they in?

Explanation / Answer

Business Analysis

Vistakon is doing a business analysis for Acuvue 3 by specifying the moisturefactor and by making cannibalization and the sales projection. It is the fourth stage of new new product process.

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