Chapter 5 of the course textbook proposes a four-stage creative process to resol

Question

Chapter 5 of the course textbook proposes a four-stage creative process to resolve problems and issues (pages 99-101). Apply the four-stage process to the following scenario:

FIRST STAGE
SEARCHING FOR CHALLENGES

SECOND STAGE
EXPRESSING THE PROBLEM OR ISSUE

THIRD STAGE
INVESTIGATING THE PROBLEM OR ISSUE

FOURTH STAGE
PRODUCING IDEAS

Imagine you are the manager of the marketing department for a luxury-brand watch manufacturer. Sales have slowed in recent years, in the wake of the economic downturn.

Develop a PowerPoint Presentation that includes the following:

? Use at least one source from the CSU Online Library.

? Identify the source of the problem for employees in your department.

? Employ creative-thinking strategies to present a solution to the problem.

? Persuade and motivate employees to fully support the plan.

Explanation / Answer

Slide 1 : Problem Statement : The sales of our watch brand STAR has decined from 100000 units per month to 50000 units per month oner a period of 5 months. So the reduction is 50% of our normal sales.

Slide 2: Based on the feedback received from consumers and channel partners , the top-3 reasons for declining sales are 1) Absence of Online Mode of Sales 2) Our biggest competitor MAC reducing their price by 10% 3) Poor range of products for children who are now wearing multiple number of watches matching their dress as a fashion statement.

Slide 3: Our Action Plans are as follows 1) We have opened an Online shop and will aggressively promote in print and audiovidual media 2) We will also reduce the price of our popular brands by 10% 3) We will open outlets near the schools and colleges to cater to the demands of youngsters in the next 3 months time.

Slide 4: An incentive of 25% of the salary will be given to all sales staffs if we can return to the sales of 100000 units of watch a month. So try hard and All the best.

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