Chapter 7 Case Hypothetical B Keith Avondale is in the market for a new “big scr

Question

Chapter 7 Case Hypothetical B


Keith Avondale is in the market for a new “big screen” flat-panel television. While reviewing the Sunday newspaper, he notices a full-page advertisement from “Transistor Town.” The advertisement includes a 45-inch flat-panel television for $299. Surprised by the remarkably low price, and eager to purchase his new luxury item, Avondale makes plans to “open the store” on Monday morning.

Avondale is the first customer to arrive at the store on Monday, waiting outside when the front doors open. He rushes into the store and announces to the first sales representative he sees, “I will take a 45-inch flat-panel television for $299!”

The sales representative immediately refers Avondale to the store manager, who directs Avondale to his office. The store manager explains to Avondale that the advertisement was an unfortunate mistake, resulting from miscommunication between Transistor Town and the newspaper publisher. The manager goes on to say that the intended advertise price was $2,999, but that he would be willing to sell the described television to Avondale for $2,449, Transistor Town’s cost for the television. Avondale objects, demands that Transistor Town sell the television for $299, and informs the store manager that his brother is a trial lawyer.

Who wins? 1 page of your opinion on who win

Explanation / Answer

Avondel is wins. According to Business ethical values advertisements should be in fair manner. For any missrepresentation or fraud advertisements we have a right to file a case. The code of conducts says what the advertiser presents that should be inmlepented. If Avondel file a case definetely he will win.                      Here we have another chance to Managent. They can file a case on the Newspaper publisher.

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