Pappy’s Potato has come up with a new product, the Potato Pet (they are freeze-d
ID: 2721663 • Letter: P
Question
Pappy’s Potato has come up with a new product, the Potato Pet (they are freeze-dried to last longer). Pappy’s paid $134,000 for a marketing survey to determine the viability of the product. It is felt that Potato Pet will generate sales of $589,000 per year. The fixed costs associated with this will be $193,000 per year, and variable costs will amount to 18 percent of sales. The equipment necessary for production of the Potato Pet will cost $648,000 and will be depreciated in a straight-line manner for the four years of the product life (as with all fads, it is felt the sales will end quickly). This is the only initial cost for the production. Pappy’s is in a 35 percent tax bracket and has a required return of 15 percent.
a) Calculate the Time 0 cash flow for this project.
b) Calculate the annual OCF for this project.
c) Calculate the payback period for this project.
d) Calculate the NPV for this project.
e) Calculate the IRR for this project.
Pappy’s Potato has come up with a new product, the Potato Pet (they are freeze-dried to last longer). Pappy’s paid $134,000 for a marketing survey to determine the viability of the product. It is felt that Potato Pet will generate sales of $589,000 per year. The fixed costs associated with this will be $193,000 per year, and variable costs will amount to 18 percent of sales. The equipment necessary for production of the Potato Pet will cost $648,000 and will be depreciated in a straight-line manner for the four years of the product life (as with all fads, it is felt the sales will end quickly). This is the only initial cost for the production. Pappy’s is in a 35 percent tax bracket and has a required return of 15 percent.
a) Calculate the Time 0 cash flow for this project.
b) Calculate the annual OCF for this project.
c) Calculate the payback period for this project.
d) Calculate the NPV for this project.
e) Calculate the IRR for this project.
Explanation / Answer
Part A)
Time 0 cash outflow = cost of asset
= 648,000
Part B)
Annual depreciation = (cost of asset – salvage value)/ life of the asset
= (648,000 – 0)/4
= 162,000
Depreciation tax shield = annual depreciation x tax rate
= 162,000 x 35%
= 56,700
Annual cash flow = (Sales – variable cost – fixed cost) x (1- tax rate) + Depreciation tax shield
= (589,000 – 589,000 x 18% - 193,000) x (1-0.35) +56,700
= 188,487 + 56,700
= 245,187
Part C)
Payback period = Initial Investment/ annual cash flow
= 648,000 / 245,187
= 2.643
Part D)
NPV = annual cash flow x PVIFA (4, 15%) – initial Investment
= 245,187 x 2.85498 – 648,000
= 52,003.98
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