Complete Problem 14-39 on page 590-591 which focuses on customer profitability a
ID: 2731767 • Letter: C
Question
Complete Problem 14-39 on page 590-591 which focuses on customer profitability and ethics.
14-39 Customer profitability and ethics. KC Corporation manufactures an air-freshening device called GoodAir, which it sells to six merchandising firms. The list price of a GoodAir is $30, and the full manufacturing costs are $18. Salespeople receive a commission on sales, but the commission is based on number of orders taken, not on sales revenue generated or number of units sold. Salespeople receive a commission of $10 per order (in addition to regular salary).
KC Corporation makes products based on anticipated demand. KC carries an inventory of GoodAir, so rush orders do not result in any extra manufacturing costs over and above the $18 per unit. KC ships finished product to the customer at no additional charge for either regular or expedited delivery. KC incurs significantly higher costs for expedited deliveries than for regular deliveries. Customers occasionally return shipments to KC, and the company subtracts these returns from gross revenue. The customers are not charged a restocking fee for returns.
Budgeted (expected) customer-level cost driver rates are:
Order taking (excluding sales commission)
$15 per order
Product handling
$1 per unit
Delivery
$1.20 per mile driven
Expedited (rush) delivery
$175 per shipment
Restocking
$50 per returned shipment
Visits to customers
$125 per customer
Because salespeople are paid $10 per order, they often break up large orders into multiple smaller orders. This practice reduces the actual order-taking cost by $7 per smaller order (from $15 per order to $8 per order) because the smaller orders are all written at the same time. This lower cost rate is not included in budgeted rates because salespeople create smaller orders without telling management or the accounting department. All other actual costs are the same as budgeted costs.
Information about KC’s clients follows:
1. Recalculate the customer-level operating income using the number of written orders but at their actual $8 cost per order instead of $15 (except for DC, whose actual cost is $15 per order). How will KC Corporation evaluate customer-level operating cost performance this period?
2. Recalculate the customer-level operating income if salespeople had not broken up actual orders into multiple smaller orders. Don’t forget to also adjust sales commissions.
3. How is the behavior of the salespeople affecting the profit of KC Corporation? Is their behavior ethical? What could KC Corporation do to change the behavior of the salespeople?
Order taking (excluding sales commission)
$15 per order
Product handling
$1 per unit
Delivery
$1.20 per mile driven
Expedited (rush) delivery
$175 per shipment
Restocking
$50 per returned shipment
Visits to customers
$125 per customer
AC RC BC DC 520 MC 295 JC 225 1,050 18 36 850 110 Total number of units purchased Number of actual orders Number of written orders Total number of miles driven to deliver all products Total number of units returned Number of returned shipments Number of expedited deliveries 390 10 360 20 20% 580 12 220 350 790 15 40 35 40 40Explanation / Answer
1.Customer Level Profitability, using Written orders :
2.Customer Level Profitability, using Actual orders :
3. Affect of behaviour of Salesperson on thr profitability of KC Corp :
It is an unethical practice being followed by the sales person.
It is advised to shift to commission based on sales to curb this practice.
Particulars AC DC MC JC RC BC a. Total units purchased 225 520 295 110 390 1050 b. Total Sales @ 30.p.u $6,750 $15,600 $8,850 $3,300 $11,700 $31,500 c. Less: Manufacturing cost@ $18 p.u -$4,050 -$9,360 -$5,310 -$1,980 -$7,020 -$18,900 d. Total Operating Profit $2,700 $6,240 $3,540 $1,320 $4,680 $12,600 e. Less: Delivery miles driven@ $1.2 p.md -$432 -$696 -$420 -$264 -$948 -$1,020 f. Less: Units Returns @ $30 p.u -$450 -$1,200 $0 $0 -$1,050 -$1,200 g. Less: Return Shipments@ $50 p.s -$150 -$100 $0 $0 -$50 -$250 h. Less: Expedient delivery@ $175 p.s $0 -$1,400 $0 $0 -$525 -$700 i. Profit before Ordering cost and comm. $1,668 $2,844 $3,120 $1,056 $2,107 $9,430 j. Less: Cost of written orders@ $8 p.o -$80 $0 -$72 -$96 -$192 -$288 k. Less: Cost of actual orders@ $15 p.o $0 -$300 $0 $0 $0 $0 l. Less: Commi on orders@ $10 p.o -$100 -$200 -$90 -$120 -$240 -$360 Customer Level Profit $1,488 $2,344 $2,958 $840 $1,675 $8,782Related Questions
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