What you write for social media needs to be bulletproof. Most social network sit

Question

What you write for social media needs to be bulletproof.

Most social network sites provide a feedback mechanism for users to comment on what others write, so writing that has inaccuracies or that is persuasive without being grounded in fact may be quickly criticized by users.

It can be difficult to control the commentary. Accurate writing is the first step in avoiding criticism.

Finally, good digital writers are invisible and are not a part of the story.

Based on this information, you will write a digital article for a start-up company.

Imagine your audience is anyone and everyone. Your audience can range from a teen to a 70-year-old and all in between. Write the following to provide the public awareness about the company:

• Provide the background about the company

• Identify key services offered

• Identify their clients and success stories

• Provide any other items that you could use to effectively promote the company using best practices

Assignment Requirements: • Write between 1000 – 1,250 words

Explanation / Answer

Apple is a California based corporation founded in 1977 by Steve Jobs and Steve Woznaik. For more than first three decades Apple was predominantly the manufacturer of personal computers like Apple II and Macintosh but it had rocky sales and low market share during the 1990s. Jobs returned to Apple after his company NEXT was bought by Apple, he became the interim CEO of the Apple for 1 year thereafter the position became permanent. Jobs introduced the corporate philosophy of recognizable products and simple design. With the introduction of iPod in 2001 and iTunes in 2003 Apple became the leader in consumer electronics and media sales industries.

Company’s products and services include iPhone, iPod, iPad, Mac and Apple TV along with a portfolio of consumer and professional software Applications. The company designs, manufactures and markets the mobile communication and media devices, personal computers and portable digital music players and sells a variety of related software, services, accessories, networking solutions and third party digital content and applications. The company sells its products through various channels as retail stores, online stores, and direct sales force. The company purpose is to bring the best user experience to its customers through its innovative hardware and software.

Apple's iPod became the category killer in MP3 players, the iPhone launched just dominated the smartphone market thereafter and the iPad convinced millions of customers that they need another screen to consume and explore content on. These innovations created millions of dollars for apple and helped fuel Apples’ growth and business. These innovations have created a place in market for Apple and certainly in the mind of the customers.

The Apple believes in continuous focused investment in Research Development that are critical to its growth and maintaining competitive position in the marketplace and are directly related to timely development of new and enhanced products that are central to company’s core Business strategy. Therefore company expects to continue investing in R&D to propel its growth and maintain the competitive position. The company’s investment policy and strategy are focused on preserving the capital that is necessary for its liquidity requirement for the investment opportunities. A combination of internal and external management executes Apple’s investment objective. The investment portfolio is well diversifies with investment in investment grade securities. The company’s strategy leverages its unique ability to design and develop its own operating systems, hardware and soft wares with ease of design and use. Company strategy also believes in expanding its retail and online stores and third party distribution network.

The Company is on the right path of innovation and ideas building. The innovative products that the company has introduced have really made an impact on the consumers mind and have a significant effect on the consumer. The future holds strong for the company with its focus on R&D there are bound to be new and innovative segments to its existing products that can be added and may be new products are on their way like iPhone which can make equal if not more of a significant impact on the consumer’s mind. The continuous innovation on software and hardware fronts on its existing products with its newer and better versions have gone a long way in making its revenues grow manifolds, a new product can certainly go a long way in taking those revenues to altogether a new level. The company shall and must focus on its central business strategy of continuous investments in the R&D.

There is high chances for the financial statements to be manipulated to give the look of a strong financial performance and that the company is doing well so that there is highly unethical issues of cooking accounting books and the financial statements which are addressed by appointing Audit oversight committees and having more than one external Auditors and several layers of internal Auditors these shall ensure the transparency and integrity of the financial reporting, in this way the stakeholders are stopped from fooling when a clear picture of the Company performance is presented to them. It’s just ethical for the Company to be in interest of the stakeholders rather than be against the interest of the stakeholders by fair and just reporting.

The company has CSR(Corporate social responsibility) budgets thus more investments in other initiatives as Environmental management, community development and employees welfare. The can led to investments in environmental sustainability projects as renewable energy to cut back carbon emissions. It’s necessary that the CSR budget is not cut to that extent during recession therefore there can be some reserved money that can be set aside to meet CSR budget in case there is recession and the reserve can come in handy when the recession comes to meet the CSR initiatives required money.

There are corporate ethics and best standards.

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