Conch Republic Electronics is a midsized electronics manufacturer located in Key

Question

Conch Republic Electronics is a midsized electronics manufacturer located in Key West, Florida. One of the major revenue producing items manufactured by Conch Republic is a smart phone. Conch Republic currently has one smart phone on the market and sales have been excellent. However, as with any electronic item, technology changes rapidly, and the current smart phone has limited features in comparison with newer models.

Conch Republic spent $750,000 to develop a prototype for a new smart phone that has all the features of the existing model, but adds new features such as WiFi tethering. The company has spent a further $200,000 for a marketing study to determine the expected sales figures for the new smart phone. The company also projects to incur $1 million financing costs. The necessary equipment to manufacture the new smart phone can be purchased for $38.5 million and will be depreciated on a seven-year MACRS schedule. It is expected to be sold at $5.4 million in five years.

Conch Republic can manufacture the new smart phones for $185 each in variable costs. Fixed costs are estimated to run $5.3 million per year. The estimated sales volume is 74,000, 95,000, 125,000, 105,000, and 80,000 per each year for the next five years, respectively. The unit price of the new smart phone will be $480. Based on the information, the operating cash flows are estimated to be $9,387,578, $15,243,778, $22,880,528, $18,371,778, and $13,098,318 for the next five years, respectively. The net working capital to manufacture the new smart phones is estimated to be $7.5 million and will occur from year 0 to year 4. Conch Republic has a 35% corporate tax rate and a 12% required return.

1.      Please identify the relevant cash flows to analyze this project.

2.      Based on the forecasted cash flows, what is the NPV of the project?

3.      Based on the forecasted cash flows, what is the IRR of the project?

4.      Based on the forecasted cash flows, what is the profitability index of the project?

5.      Based on the forecasted cash flows, what is the payback period of the project?

6.      Based on the forecasted cash flows, what is the discounted payback period of the project?

7.      Should Rob Lucas recommend this project to his boss? Why?

Explanation / Answer

1) Cash Flows

2)

3)

IRR is the rate at which the net present value of the cash flow is equal to the initial return. This can be calculated by the given formula:
0 = (investment) + CF1/ (1+IRR)^1+CF2/(1+IRR)^2+CFN/(1+IRR)^N

In our case our IRR is 14.53

See below calculations

4)

Payback period = 3 years and 8 months

Discounted = 4 years 3 months

Yes I will recommed this project

Cost of developing a protype $     750,000 Cost of marketing study $     200,000 Financing cost $ 1,000,000 Cost of equipment $38,500,000 Working capital requirement $ 7,500,000 Total Cash outflow on the project $47,950,000

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