What is your best estimate of the WACC for Kraft Foods, Campbell Soup Company, a
ID: 2809558 • Letter: W
Question
What is your best estimate of the WACC for Kraft Foods, Campbell Soup Company, and Del Monte Foods? How do these WACCs influence your thinking about the WACC for Heinz?Exhibit 4
H. J. HEINZ: ESTIMATING THE COST OF CAPITAL IN UNCERTAIN TIMES
Comparable Firm Data
Campbell Del
Kraft Soup Monte
Financial Summary
Revenues (in millions of dollars) 40,386 7,589 3,739
Book value of equity (in millions of dollars) 25,972 728 1,827
Book value of debt (in millions of dollars) 18,990 2,624 1,290
Market Data
Beta 0.65 0.55 0.70
Shares outstanding (in millions of dollars) 1,735 363 182
Share price (dollars as of close April 30, 2010) 29.90 35.64 15.11
Typical Standard & Poor’s bond rating BBB A BB
Representative yield on long-term debt 5.12% 4.36% 6.19%
Data sources: Value Line; H. J. Heinz SEC filings, 2008–10; case writer estimates; Morningstar.
Explanation / Answer
Kraft foods:
Debt = 18,990 Million
Equity (market value) = 1735*29.90 = 51,876.5 Million
Total capital = 18990 + 51876.5 = 70,866.5 Million
Weight of debt = 18,990/70866.5 = 0.2680
Weight of equity = 1-0.2680 = 0.7320
Cost of equity = Rf + beta*(Rm- Rf)
beta = 0.65
Rf = risk free rte = 3% (latest t-bill rate form Yahoo Finance)
rm = market return = 10% (historical equity index return)
Cost of equity = 3 + 0.65*(10-3) = 7.55%
Cost of debt = 5.12% (given)
Assuming tax rate of 35%, after tax cost of debt = 5.12%*(1-0.35) = 3.328%
WACC = 0.2680*3.328 + 0.7320*7.55 = 6.42%
WACC for Kraft food = 6.42%
Similarly we do the same for the other two
Camplbell soup:
Weight of debt = 0.1686
Weight of equity =0.8314
Cost of equity = 3 +0.55*(10-3) = 6.85%
Csot fo debt after tax = 4.36*(1-0.35) = 2.834%
WACC = 0.1686*6.85% + 0.8314*2.834% = 6.17%
WACC for Campbell soup = 6.17%
Del monte:
Weight of debt = 0.3193
Weight of equity = 0.6807
Vost of equity = 7.9%
after tax cost of debt = 4.0234%
WACC = 0.3193*4.0234 + 0.6807*7.9% = 6.66%
WACC for Del Monte = 6.66%
Best estimate of WACC for Kraft would be average of these three = (6.66 +6.17 + 6.42)/3 = 6.42%
Best estimate of WACC for Kraft = 6.42%
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