Environmental Sustainability Read the overview below and complete the activities
ID: 284557 • Letter: E
Question
Environmental Sustainability Read the overview below and complete the activities that follow. In this exercise you will examine and analyze the environmental sustainability practices at google.com. Read Chapter 9, particularly the information on corporate responsibility and environmental sustainability. Environmental sustainability is concerned with the relationship of a company to its environment and its use of finite natural resources. Since corporations are the biggest users of natural resources, managing and maintaining these resources is critical for the long-term economic interests of corporations. All companies are part of a business ecosystem whose economic health depends on the availability of natural resources. In response, most major companies have begun to change how they do business, emphasizing the use of sustainable business practices. Many have also begun to incorporate a consideration of environmental sustainability into their strategy-making activities, involving deliberate and concerted actions to operate businesses in a manner that protects natural resources and ecological support systems. Environmental sustainability strategies that both provide valuable social benefits and fulfill customer needs in a superior fashion may also contribute to a company’s competitive advantage. Not all companies choose to link their corporate environmental or social agendas to their value chain, their business model, or their industry. However, unless a company’s social responsibility initiatives become part of the way it operates its business every day, the initiatives are unlikely to catch fire and be fully effective.
Case: Go to www.google.com/green and read about the company’s latest initiatives surrounding sustainability. Then answer the questions below. How do these initiatives help build competitive advantage for Google?
Explanation / Answer
In todays world energy and its usage is one of the most viable issues. Google is such a company which is the largest purchaser of renewable energy in the world. It is carbon neutral since 2007. Usage of mail service of google has decreased the environmental impact by 98% in any kind of bussiness. Instead of linear economy Google is more aligned towards Circular economy. If compared,it is visible that it uses 50% less energy than the estimated value of usage according to other companies. And it has moved a step further with the hand hold of Netherlands. It is also progressing towards manufacturing and using healthy byilding materials. So these help Google to built competitive advantage.
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