In the following situations, decide whether you would use a personal interview,

Question

In the following situations, decide whether you would use a

personal interview, telephone survey, or self-administered

questionnaire. Give your reasons.

a. A survey of the residents of a newsubdivision on why

they happened to select that area in which to live. You

also wish to secure some information about what they

like and do not like about life in the subdivision

b. A poll of students at Metro University ontheir preferences

among three candidates who are running for

president of the student government.

c. A survey of 58 wholesale grocery companies,scattered

over the eastern United States, on their personnelmanagement

policies for warehouse personnel.

d. A survey of financial officers of theFortune 500 corporations

to learn their predictions for the economic outlook

in their industries in the next year.

e. A study of applicant requirements, jobtasks, and performance

expectations as part of a job analysis of student

work-study jobs on a college campus of 2,000 students,

where 1,500 are involved in the work-study program

Explanation / Answer

(b) A self administeredquestionnaire

Reason: All that it needed is what their individual preferencesare between the candidates and they can just write it and put itacross.

(c) A personal interview

Reason: Here the sample size available is likely to besmall, so we would want to get the best possible response. Suchinformation may also help the Management in betteradministration.

(d) A personal interview

Reason: The individual opinions of the financial officers maynot be adequately addressed in a telephone or questionnaire poll toreach a wider audience. A personal interview with each can becarried in the Press.

(e) A self-administeredquestionnaire

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