Based on the probabilities for the ratings of 4 and 5, which age/gender demograp

Question

Based on the probabilities for the ratings of 4 and 5, which age/gender demographic would be the best target audience for the new concept?

Women age 21-24

Women age 25-34

Men age 21-24

Men age 25-34

RESULTS OF CONCEPT RATING FOR NEW WINE COOLER Rating of the appeal of the phrase as it relates to the new wine cooler Total Sample Gender Age Male Female 21 - 24 25 -34 35-49 Extremely appealing (5) 151 68 83 48 63 40 Somewhat appealing (4) 91 51 40 36 32 23 Neither appealing nor not appealing (3) 36 21 15 9 16 11 Somewhat unappealing (2) 13 7 6 4 6 3 Not at all appealing (1) 9 3 6 4 3 2

Explanation / Answer

According to above table, Based on Probabilities for the ratings the age group 25-34 is the best target audience for the new concept.

The Gender Female is the best Audience for the new concept.

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