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The data below is the sale of Television for the past 4 weeks (January). The tel

ID: 3142347 • Letter: T

Question

The data below is the sale of Television for the past 4 weeks (January). The television was produced the day before the sale that is Sunday, Tuesday, and Thursday while sales are conducted every Monday, Wednesday, and Friday for each week.

DAY

Past Data

4 weeks

3 weeks

2 weeks

1 week

Monday

Tuesday

100000

110000

110000

115000

Wednesday

0

0

0

0

Thursday

98000

99000

100000

95000

Friday

0

0

0

Saturday

0

0

0

Sunday

115000

112000

120000

119000

Total

313000

321000

330000

333500

Calculate a forecast on the fifth week (current week) with the following note:

A. Using 4 weeks simple moving average

B. Using a weighted moving average with 0.60, 0.40, 0.30, 0.10 for the previous 4 weeks of data

C. A television manufacturer also plans to make Radio for sale. Sales are expected to reach 20,000 units in the past week as they are only allowed and only 18,000 are sold. What the company should do to forecast sales this week by using exponential smoothing with Lambda = 0.015

D. Predict the number of first week production for the next month with linear forecasting and calculate the standard error estimate, confidence interval, prediction interval with t = 7 and 95% confidence level.

DAY

Past Data

4 weeks

3 weeks

2 weeks

1 week

Monday

0 0 0 0

Tuesday

100000

110000

110000

115000

Wednesday

0

0

0

0

Thursday

98000

99000

100000

95000

Friday

0

0

0

0

Saturday

0

0

0

0

Sunday

115000

112000

120000

119000

Total

313000

321000

330000

333500

Explanation / Answer

Part (a)

For 4 month moving average, average of 4 actual values before the forecast period is calculated

Ft = ( At-1 + At-2+ At-3 + At-4 ) / 4

where Ft = Forecast at time period t, At = Actual at time period t

Forecast (t) = ( 313000+321000+330000+333500)/4 = 324375

Part (b)

Weighted moving averages are generally used to assign more weightage to the recent values to make sure the latest trend is captured. The catch here is to make sure either the sum of weights is -

Ft = (W1 At-1 +W2 At-2+ W3 At-3 +W4 At-4 ) / (W1 + W2 + W3 + W4)

Ft = ( 313000*0.6 + 321000*0.4 + 330000* 0.3+ 333500*0.1) / (0.6+0.4+0.3+0.1)

Ft = 320393

Part (c)

Ft+1 = Ft + a (Ft - Yt)

a is the smoothing constant, Ft - Last period forecasted value, Yt - Last period actual value

Ft+1 = 20,000 + 0.015 (20,000 - 18,000)

= 20,030

The company should manufacture 20,030 radio sets

Part (d)

For linear forecast, we consider the time series of the first 4 weeks and create a linear regression model on it with independent variable being 1,2,3,4,5 for 5 weeks and dependent variable as sales of 4 weeks.

Method 1: excel has a simple function for it - forecast(X5, Y1: Y4, X1: X4 )

Method 2:Linear regions

Next week forecast - 306750

Standard Error - 1894.07

confidence interval formula - [B0 - t((1-a)/2, n-k-1) SE   B0 + t((1-a)/2, n-k-1) SE]

where 0 = Forecast, k = Number of Predictors, n = Sample Size, SE0 = Standard Error, = Percentage of Confidence Interval t = t-Value

95% confidence interval - [298597 to 314903]

X Y 1 333500 2 330000 3 321000 4 313000 5 =FORECAST(F21,G17:G20,F17:F20)
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