MKTG331 TEST2] 11. A publishing company sponsors an informal one-time-only sessi
ID: 325789 • Letter: M
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MKTG331 TEST2] 11. A publishing company sponsors an informal one-time-only session with seven college instructors who use a given text. The instructors meet with a moderator who asks their epinions about the testbook, its study guide, and the product's competition. This is an example of aln) A jury of executive opinion 8 consumer panel C focus group. D. information forum E. in-depth interview. 12. The aggregation of prospective buyers into groups that (3) have common needs and (2) will respond sirmlarly to a marking action is referred to as. D. market augmentation 13. MyTwinn makes dolls that look like young girls. For $119 they will make a dell that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twinl This is an example of A family branding ?. synergistic marketing. C market melding D. mass customization. E. specialty customization. 14. Which of the following is an example of a Tiffany/Walmart strategy? A College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the United States. B. A new movie used several different movle trailers; one showed the action scenes in order to attract one audience and the other showed romantic scenes to attract another audience. C Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and utter boxes. D. Gap's Banana Republic chain sells blue jeans for $58, whereas its Old Navy stores sell a slightly different version for $22 E. Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women. 15. When a telemarketer calls to sell a consumer life insurance, the last questions asked is what category does the person's household income fall into (less than $50,000; $50,000 to $99,999; and 5100,000 and over). When the telemarketer asks about household income, this indicates the use of which type of consumer variable the firm is using to segment its market? A. usage B. behavior C. demographicExplanation / Answer
Answers:
11 c)focus group(because focus group forms a group of selected people to discuss and give an opinion).
12 c)market segmentation( since market segmentation is the aggregation of buyers into groups based on common needs and marketing responses).
13 d)mass customization(since mass customization is a marketing and manufacturing technique offering personalization of custom-made products at low prices).
14 d)gap's banana republic chain sells blue jeans for $58 whereas old navy stores sell it a slightly different version for $22( Tiffany/Walmart strategy is a 2 tier strategy in which a firm offers two variations of the same basic product to high end and low-end segments).
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