MKTG331 Spring 2018 Student Nome; Marketers are increasingly using online survey
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Question
MKTG331 Spring 2018 Student Nome; Marketers are increasingly using online surveys to collect primary data. One advantage is that A. response rates are higher because consumers are anonymous B the quality of responses is better with cnline surveys than they are with personal interview 1. urnaround time from data collection to report is much quicker than with traditional methods. D. consumers value e-mail surveys and feel highly regarded when recelving them. E. consumers want to be helpful so they complete the survey multiple times 2. Where it is desirable for the interviewer to be flexilble in asking probing follow-up questions, data would be best collected using A. mall surveys B. mechanical observations. C. fax surveys. D. individual interviews E online surveys 3. National TV ratings, collected with a "people meter" and published by Niehen, are an example of A internal secondary data 8. interactive industry data C. external secondary data onal data E. sensitivity i store Red Carpet Babyl uses U.S. Ceesus Bureau information to 4. Children's accessory and toy the number of families with children under age 5 for each state in lts market area. Data are called obtained from this source A proprietary data. 8. primary data. C secondary data. D observational data. 5. What type of scale is the following? Indicate your degree of agreement with the following statement: "Marketing is an interesting subject" by checking one of the responses. 0) Strongly Agree Agree ) Disagree (0 Strongly Disagree A semantic differential scale B. dichotomous question C open-ended question D. Ukert scale E attitudinal questionExplanation / Answer
1. C. Turnaround time from data collections to reports is much quicker than the traditional methods.
Online surveys is a quick way and it's easy to use and process data since they are collected to machines directly and hence turnaround time is less.
2. D. Individual interviews
Probing follow up questions are the questions asked for clarification and if done on any other mode like emails, it can be hectic and may not produce desired efficiency. Hence it is better to ask probing questions face to face.
3. Mechanical observational data
Mechanical observational data method employs machines to collect data. Incase of ratings machines collects data.
4. C. Secondary data
Data that has been collected primarily for some other purposes and then is used for other purposes is called secondary data. Census collects data for accounting of population and same data is used for marketing purposes.
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