Four vital ingredients are needed to be the best brand-building communications p

Question

Four vital ingredients are needed to be the best brand-building communications program. These ingredients include advertising and promotion, interactive marketing, events and experiences, and mobile marketing. Suppose Coca-Cola has decided to create a new soda. For the launch of the new soda, the company must create a new advertising campaign. To create the ideal advertising campaign, what does Coca-Cola needs to ensure occurs?

Several types of advertising media exist. These types include radio, television, print, direct response, and place. What are the advantages and disadvantages of each of the types of advertising media?

What criteria are needed for an integrated marketing communication program? Please explain what area each of the criteria represents.

In order to leverage secondary brand associations, marketers must ensure that several things happen. What are these and how are they implemented?

Please provide an example of a strong co-brand. In your opinion, why is this brand considered a strong brand and what must occur to create a strong brand?

What are the advantages and disadvantages of ingredient branding?

What are the advantages and disadvantages of using a celebrity endorser?

Organization will set prices to build brand equity. What tools or techniques are used to build brand equity when setting process?

Several different channel strategies exist. Please discuss the different types of channel strategies and provide an example for each.

Several brand equity responsibilities exist. What are these responsibilities and what occurs in each stage?

Explanation / Answer

As per policy only 1st question will be answered

Coca cola needs to ensure the following for an ideal campaign

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