Read below Case Study: Munich Gase And give Answer the following questions? With

Question

Read below Case Study: Munich Gase And give Answer the following questions? With citations and references.

Note: I need the actual answer not any copyright.

From: Trott, P. (2017). Innovation management and new product development (6th ed)

Developing a new product for the teeth whitening market Nestled alongside the Olympic Park in the heart of 2009 financial year, it achieved sales of 11.211 bil- industrial gas com- 'sustainable earnings-based growth and focuses on ying gases and liq the expansion of its international business with new rward-looking products and services'. Munich gen, which it supplies to Gases offers a wide range of compressed and liq- d gases as well as chemicals and it is, there- es to the drinks and beverages industry. With fore, an important and reliable partner for a huge dominated by liquid oxy -care markets and carbon dioxide, which it uefie rket capitalisation of 10 billion, Munich Gases variety of industries. Its products are used, f 0 elped chemical processing, environmental protection a in the development of environmentally friendly hydrogen technology. It has an annual R&D; budget of 100 million. Recently, it faced the decision of A portfolio of R&D; projects

Explanation / Answer

1. In my opinion, Munich Gases should definitely invest $10 million in this new product because of the following reason:

2. Other factors that can have impact are :

3. I think Munich Gases should select consumer product market because:

4. Five different models could be :

I think of the above business models , freemium model would be most useful as it will help in gauging the interest of the consumer for the services , and will save cost for manufacturing at a larger scale

Related Questions

Navigate

• Browse (All)
• Browse R
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.