Company: GRIND CO (Coffee shop) I am the Marketing manager and I need help answe

Question

Company: GRIND CO (Coffee shop)

I am the Marketing manager and I need help answering this questions. This is the problem with the company.

The company is having trouble taking GRIND CO coffee to the female and younger markets. Thought their current print ad campaigns. (“Get back to the grind with Grind Co Coffee”.

So as a marketing manager I hired new team members:

Maria wants to bring more appel to the product name, and infuse their ads with more color.

Omar wants to reduce their print advertising and put that money towards social media marketing efforts.

New ideas and different work ethics will create problems for your original team members. You challenge is to foster teamwork and collaboration so you can maximize the benefits of having a truly diverse team.

How can this manager encourage teamwork and collaboration on her diverse team? (1 paragraph)

The workforce is moving away from Affirmative Action and toward Affirming Diversity. Discuss the meaning of this statement. (1 paragraph)

The greater number of primary differences between people, the more difficult it is to establish trust and mutual respect. List and discuss at least 3 types of diversity you have seen in your workplace that have caused problems and then for each provide a solution as to how this might be worked out to establish trust and mutual respect. (3 paragraphs)

Diversity has the potential to enhance organizational performance, but it also poses potential problems in the workplace. List and discuss at least 3 benefits and 3 potential problems that you have seen which were created by diversity at work. (2 paragraphs)

Explain the meaning of this statement, “The price tag for not helping employees learn to respect and value each other is enormous.” (1 paragraph)

What is workforce diversity and how does it help your organization at work? (1 paragraph)

Companies that see workforce diversity programs as “quick fix” events or one-day workshops often create greater, not less, divisiveness among workers. After researching this topic, suggest a detailed strategy for addressing training and development in workforce diversity that could be implemented at your place of work. (3 paragraphs)

THANK YOU

Explanation / Answer

What is workforce diversity and how does it benefit the organisation

Workforce diversity means the task of making the organisations more heterogeneous in terms of its employee mix through addition of employees from various gender, age groups, ethnicity, educational backgrounds etc. The workforce diversity widens the thought process and on boards different skill sets to make better decisions in turn help in achieving the financial and non financial goals of the organisations.

Encouraging the diverse team

The idea behind on boarding new team members with diverse backgrounds, age,gender etc is to broaden the horizons of the thought process in the team. The Manager needs to enhance the collaboration in the team by boosting the culture of open discussion, creating feedback loops and participative style of decision making. The views of new and old team members have to be collaborated with a consensus.

Affirmative Action & Affirming Diversity

Affirmative action involves efforts to improve the diversity in the organisation by increasing intake of employees from various different backgrounds. Affirming diversity goes a step further and involves a deliberate attempt by the organisation to improve their work culture by valuing the different opinions, beliefs etc to take decisions and in turn uses affirmative action as a tool. The workforce at GRIND CO is initiating its movement to build a culture of open discussion and on boarding of employees from diverse backgrounds, age groups and gender to boost its equal opportunities action.

3 Types of diversities and their probable solutions

DIVERSITY OF AGE

One of the most common diversity in workforce is employees from different age groups. This is most visible when people of younger age are hired. The older age employees who are associated with the organisation for a long term feel de-motivated that their views are not incorporated while decision making. The leap fogging of technology has also widened this gap o but a proper training module and inclusion of elder employees in decision making bodies helps a long way.

DIVERSITY OF GENDER

The disproportionate employment of women is another very common diversity issue. The representation has to be improved and training modules with explanations of why it is important helps a lot.

DIVERSITY OF DIFFERENT ETHINICITY

When people from different ethnicities who speak different languages work together, there are very high chances of mis-communications in the teams. The trainings of the beauty and different cultures help immensely.

Benefits and problrms of Diversity

BENEFITS OF DIVERSITY

Increased Creativity at work-With employees from several backgrounds, educational qualifications, gender, sects etc, the thought process is broadened and new creative approaches of problem solving are developed.

Increased productivity at work-Enhanced diversity in the teams brings new skillets and talents on board boosting the productivity of the teams.

Increased Satisfaction level of workforce- Increased diversity brings new talented workforce and their proper management helps in making better decisions and higher motivation level of the employees.

POTENTIAL PROBLEMS WITH DIVERSITY

Implementation Problem- While bringing in diverse workforce has advantages; the most faced challenge is to implement the same as it often faces a huge backlash from the current employees.

Hamper the employee morale- The hiring of new employees hampers the morale of employees working from a longer time in the organisation who sometimes feel neglected.

Hampers team collaboration-The mingling and coordination sometimes become very difficult with team members from different cultures or having language barriers.

The ill effects of not managing diverse workforce

The on boarding of diverse workforce and blending them with the teams often takes a lot of investments in terms of time, money and efforts of the organisations. A number of resources are employed and training programmes are conducted to smoothen the process of blending the teams together but the barriers can sometimes make the whole team coordination worse hampering the achievement of company objectives and financial loses. Sometimes, the ill management of treating employees from diverse backgrounds especially different aided employees can be enormous due to the legal reparations as faced by several US forms.

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