In the case of a company that sells cereals with all-natural ingredients, the ma

Question

In the case of a company that sells cereals with all-natural ingredients, the marketing
department must temper enthusiasm for the product versus the laws the govern
labeling practices. Some competitors' advertisements tout high-fiber cereals that have
the potential to reduce the risk of some types of cancer. The cereal company in
question wants to gain more market share, but the marketing department cannot make
dubious health claims on cereal boxes, or it risks facing litigation and fines. Even
though competitors, who have a larger market share of the cereal industry, use shady
labeling practices, that doesn't mean every manufacturer should engage in unethical
behavior.
? In light of this case study answer the following questions :

.

1- Explain why ethics is important in this business environment?
2- Discuss important of social responsibility in this case ?
3- Is this an ethical issue? What exactly are the ethical aspects involved in your
decision?
4- Explain consequences of this unethical behavior and it affecting of
community?

Explanation / Answer

In the case of a company that sells cereals with all-natural ingredients, the marketing
department must temper enthusiasm for the product versus the laws the govern
labeling practices. Some competitors' advertisements tout high-fiber cereals that have
the potential to reduce the risk of some types of cancer. The cereal company in
question wants to gain more market share, but the marketing department cannot make
dubious health claims on cereal boxes, or it risks facing litigation and fines. Even
though competitors, who have a larger market share of the cereal industry, use shady
labeling practices, that doesn't mean every manufacturer should engage in unethical
behavior.
? In light of this case study answer the following questions :

.

1- Explain why ethics is important in this business environment?
2- Discuss important of social responsibility in this case ?
3- Is this an ethical issue? What exactly are the ethical aspects involved in your
decision?
4- Explain consequences of this unethical behavior and it affecting of
community?

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