During a recession, which of these retailers would be MOST apt to increase sales

ID: 339007 • Letter: D

Question

During a recession, which of these retailers would be MOST apt to increase sales?

Macy’s

Tiffany’s Jewelry

Wal-Mart

Home Depot

Disney is releasing a new animated film called The Adventures of Dimples the Cat. Burger King has a deal with them to put Dimples on all its cups and to give away figurines of the characters in the movie. In turn, Disney is going to show a BK ad at the beginning of the movie. This is called:

Question 4 options:

a joint banking venture

shameless commercialism

co-branding

brand extension

In the “bell curve” that depicts the consumer adoption model, the group at the extreme right is:

Question 5 options:

early adopter

non buyer

late majority

laggards

Walmart’s supply chain management system is an example of which of the 7Ps of marketing?

Question 6 options:

promotion

price

place

people

Bonnie has two billboards from which to choose – which is the better buy?

Option One:
Reach = 2% of her target audience
Frequency = 4 times per day
Number of days in the contract = 90
Cost of the billboard = $1500

Option Two:
Reach = 4% of her target audience
Frequency = 2 times per day
Number of days in the contract = 120
Cost of the billboard = $2000

Question 7 options:

Bonnie does not have enough information to make a good decision

Option 1 is the better choice

Option 2 is the better choice

Sony is offering a rebate on its large screen televisions. This is an example of which part of the IMC mix?

Question 8 options:

advertising

sales promotion

public relations

branding

The focal point of all marketing activities is the:

Question 9 options:

market place

stock price

the firm’s profits

customer

marketing mix

direct marketing

They are very close – the value is about the same

premium

proactive buyer

market exploitation

Neiman Marcus