Need some help doing this assignment answering these questions on Groupon Inc. T

Question

Need some help doing this assignment answering these questions on Groupon Inc. Thanks

Identify ethical issues involved in marketing to the customer.

Discuss how your company can use Customer Relationship Management (CRM) to service its customers.

Discuss how value affects the purchasing decision related to the product/service you are presenting in this project.

Explain how marketing affects the buying decision for customers, organizations, governments, and businesses.

Explain the concept of “perception = reality”, and what it means to look at things from the customer’s perspective.

Explanation / Answer

Customer analytics has always been a very vital part of a business marketing strategies. By analysing the customers abroad can easily identify their needs and can provide best to the customers. By having an understanding of the customers requirement of brand can grow towards be specific goal for providing best services to their customers as well as regaining the best profits.
Previously the customer analytics was totally analogue and dependent on the human capability which made it a bit inefficient as compared to the today is human resource management system which is called as CRM.
Technological advance customer relationship management systems are Highly Effective and provide an analytical interface which can measure vast amount of information in very short time.
By implementing the customer relationship management in your organisation you can easily organise your customers according to their needs as well as their behaviour analysis. By taking multiple feedback from the customers as well as getting information by different mediums is really helpful in improving the profits for your organisation as well as services for the customers.
Technology has played a vital role in changing the customer analytics process as now the process is most and more efficient than the previous times because of the vast reach of the technology towards the customer.

Customer relationship Management has following benefits
It improves the informational organisation
CRM enhances communication
It improves the overall customer service
It helps in automation of daily tasks
Provide better efficiency for multiple teams
It increases the level of analytical data reporting

Just like today the customer relationship management is very essential for a company it would be more essential for a company as the world is going to delete digital. Moving the employee customer relationship as well as understanding your customer segment would literally require customer analytics. By being dependent on the customer analytics and company could easily identify their goals and their specialities in the business market. In the very future customer Analytics would be a mandatory thing for most of the organisation no matter give their small or big because the technology is over taking every single segment Around The World.

Customer service Experience is everything in the organisation. If a company is a very experience what the specific market would provide in competitive advantage as they have understanding of multiple situations regarding the same market field. Buying decision is heavily dependent on the company culture and the company's image in the customers my in. A company is positive in the market then the overall marketing and purchasing decision would be in favour of the company which would definitely affect the overall purchase and profit of the company.

Marketing is the basic part of any organisation to provide basic support to the overall structure of sales for an organisation. Marketing provides identity to the product and helps in maintaining proper brand identity by deleting into the organisation. Create value to the product and also include the marketing position of that product.

After looking at an advertisement or getting information about a product, Buyers make a perception of the specific product and after purchasing the product is that perception does not mean the reality then the overall buying decisions are totally different for the future for specific customer.
Hence we can say that any marketing company is required to have correct product specification which meet the customer needs.
Customers for the best available product and specification which matches his need. If a customer is not accompanied by the specific terms which were explained in advertisement or the initial contact with the product liability of a specific product for the customer is 5 the unit used which affect the buying decision of the customer.

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