Need some help doing this assignment. The company I picked is Groupon Inc. This

Question

Need some help doing this assignment. The company I picked is Groupon Inc. This is everything that needs to be address in the paper. Thanks!

Describe the company you chose (give an overview/history) Iso identify trends) Identify the type of products or services the company provides (describe the problems these products/services solve) Identify the company's mission (discuss the value of a mission statement to the employees). Describe the industry of the chosen company and identify the company's #1 competitor in that industry. Identify the 4 Ps (product, price, place, promotion) of the product/service you will use in this project.

Explanation / Answer

Company chosen: Groupon Inc.

Company’s core business: It is an e-commerce platform that helps people to get the best deals in travel, eateries and other daily shopping activities. To provide the best deals the company provides various schemes in terms of coupon discount which creates a win-win scenario for both the customers and merchants. The customers get products at discounted products whereas the retailers get their profit by achieving economies of scale.

Products and services offered: The company provides various products and services such as the following:

Company’s mission: The company’s mission is to be the first choice preference of people out there when they wish to shop anything. The mission statement carries a lot of value to the customers as they are very much helped in terms of monetary benefits and after sales satisfaction of the customers in case they do not feel satisfied.

The company operates in the E-commerce segment and the major player trending at number one position is Amazaon.com. Another major competitor is Wal-Mart.

Note: As per company’s policy only first four questions can be answered in case of multiple questions asked.

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