Evaluate how the car industry communicates about their products how is it encode

Question

Evaluate how the car industry communicates about their products how is it encoded how is it decoded and any ethical and legal implications what role does the CEEO have in Setting the message here is the commmunication process. Evaluate how the car industry communicates about their products: how is t encoded, how is it decoded and any ethical and legai implications. What role does the CEO have in setting the message? Here is the communication process. You can also read the textual description of this model of communication. Communicating the Message Encoded by Media / Promotion Mix Decoded by Receiver Sender Marketing Readiness Noise Demographic Lifestyle Corporate Financial Receiver Feedback Behavloristic Psychographic rganization

Explanation / Answer

To understand the evaluation of car communication about the several products it requires understanding the process of encoding and decoding. The encoding consisting of the production message and decoding consisting of the message which is forwarded to the audience and then the interpretation of the message is done by the audiences.

Car communication message:

Encoding process:

When a brand new product is launching or will launch in the market, several techniques are implemented and after various analysis of the products are targeted to the customers. From the corporate phase various analyses based on finances, implementations of marketing strategies and structuring of management objectives are all taken under considerations and then it is targeted towards the promotion of the products through different channels which the customers get from decoding. From the organization, the communication messages are encoded with all lists of specifications of the products for car industry so to sell it to the potential customers as per their needs and demands.

Decoding process:

The process of decoding is successful, ethical and legal when the receiver that is the consumers gets the exact necessities like information and detail metrics about the products. The products are being targeted by encoding of the various strategic measures about the brands and the utilization of correct positioning of the products as per the population i.e. demographics, understanding their behaviors, lifestyles, readiness, and finally Psychographics. These are the most targeted zone which is used by the corporate organization to lead the business and get the customer’s appreciations if the communication message of leading the business is successfully interpreted by the customers from their side. The customer’s choices and demands vary from one place to another, also from social cultures. The correct approach of leading the business is highly essential to know the customer’s feedback and then it is to utilize the reviews for the purpose of further implementations to make changes in the process. The customer’s noise is the prime response to lead the business process in all terms of maintaining the standards of production and growth.   

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