Nice Food Restaurant Nice Foods restaurant is located just outside the main city

Question

Nice Food Restaurant Nice Foods restaurant is located just outside the main city of Kaval. It serves a wide variety of foods to customers in the area. Business is fairly slow over the last year. The operations manager thinks that if the quality of the food is improved, the restaurant will attract more customers. Some workers feel that relocation should be considered. In order to turn the restaurant, management thinks that they must first of all, formulate a mission and vision statement for Nice Foods. Based on the mission and vision, they will formulate and implement strategies to achieve the mission. Management knows that Nice Foods face intense competition from other restaurants in the area and they must differentiate themselves from the competition and make their transformation process more efficient and add more value. QUESTIONS 1. Write a mission statement for Nice Foods. (4) 2. What would you consider to be a good location for Nice Foods? (4) 3. In relation to the mission stated above, outline 4 strategies the Nice Foods can use to achieve its mission. (4) 4. Other than quality and location, describe three (3) operations manager decisions that must be taken at Nice Foods. (6) 5. Describe three (3) ways in which Nice Foods differentiate itself from its competitors? (6) 6. With the aid of a well labelled diagram, describe the transformation process at the Nice Foods. (6) 7. Distinguish between functional value and status value. (3) 8. How can status value be added at Nice Foods? (4) 9. Would you consider Nice Foods to be a service facility or a manufacturing facility, why? (3) 10.How can the restaurant improve the quality of its products offered to customers? (5)

Explanation / Answer

1. Mission statement: Every customer choosing Nice Foods will leave happy.

2. The current location in my view is suitable for Nice Foods, although if the restaurant can get a location within the main city at competitive price then it can be beneficial in the long term. If the restaurant decides to shift at the new location, additional costs of infrastructure and brand awareness development should also be considered in to the cost-benefit analysis for the location.

3. To achieve its mission statement, 4 strategies that Nice Foods can use are:

4. 3 operations management decisions that must be taken for Nice Foods:

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