Write a paragraph on the following: You are a Public Relations Firm. A clothes c

Question

Write a paragraph on the following:

You are a Public Relations Firm. A clothes company wants you to help them handle a crisis. This clothes company has been accused of leaking chemicals in a river.

Write about the following:

1. How you will communicate with the people during the crisis.

2. What actions you will take to resolve the problem.

3. What steps should the clothes company take so this problem doe not happen again.

4. How can this company establish a positive reputation in the public eye.

Explanation / Answer

How you will communicate with the people during the crisis.

The First and foremost step is to stop the leakage and avoid spreading of panic among the local population. Secondly, an internal committee should be tasked to determine whether this activity was intentional or unintentional on the part of the company. Thirdly, environmental experts should be consulted and laboratory tests performed to ascertain the impact of the leakage of the chemical into the river. Fourthly, it needs to accept its mistake and tender an unconditional apology to the public through the local press and media.

What actions you will take to resolve the problem.

Basis on the reports of both the internal and the external committees, the root cause of this issue needs to be identified. Then a framework is to be drafted to solve this problem at the root itself and to take measures to do good the damage that has already been done. The company should also take steps to offer compensation to the local population if there has been any instances of deterioration of soil, human or animal health. A cleansing agent should be added to the water of the river to neutralize the effect of the chemicals.

What steps should the clothes company take so this problem does not happen again?

Basis on the findings and recommendations of the committee, the effluent and emission processes of the company have to be changed. Industry experts need to be consulted to find out the best possible solution to the effluents depending upon global standards for the same. Pollution control boards of the government can also be helpful to ensure that all regulations are met.

How can this company establish a positive reputation in the public eye?

To establish a positive reputation in the public eye, the company needs to take drastic measures. In addition to cleaning the river and its surrounding habitat and ecosystem, the company should take the burden of the medical expenses of the affected people of the region. It should lead green initiatives and work to reduce and recycle its waste so as to give back more to the society and the environment than it consumes. It can also consider setting up training centres and providing employment to the unemployed local population.

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