Go to YouTube and search for the “Friends Furever” ad for Android (or go to: htt

Question

Go to YouTube and search for the “Friends Furever” ad for Android (or go to: https://www.youtube.com/watch?v=vnVuqfXohxc). You can see for yourself how many times it has been viewed. It is also one of the most shared videos of 2015 with over 6 million shares on Facebook, Twitter, and other social media. Questions:

Would you consider this to be an emotional or rational ad? Why?

Who do you think is the target audience for the ad?

Why do you think it has gone “viral,” i.e., so many people have wanted to share it?

Explanation / Answer

I would consider this as an emotional video. The reason being most of the highlights of the video talks about bonding together and helping others. This video sends a message that the android bonds everyone together under one roof as a family.

The target audience for the ad is family people

The reason for the video being viral is it sends a nice message that we have to help each and other and help in difficult times and also it sends a message that we have to live together as a family and be there for each other. There is an emotional connect in the video. Hence it has gone viral and many people have viewed it.

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