Go to YouTube and search for the “Friends Furever” ad for Android (or go to: htt

Question

Go to YouTube and search for the “Friends Furever” ad for Android (or go to: https://www.youtube.com/watch?v=vnVuqfXohxc). You can see for yourself how many times it has been viewed. It is also one of the most shared videos of 2015 with over 6 million shares on Facebook, Twitter, and other social media. Questions: Would you consider this to be an emotional or rational ad? Why? Who do you think is the target audience for the ad? Why do you think it has gone “viral,” i.e., so many people have wanted to share it?

Explanation / Answer

This specific advertisement choose a relationship between animals and we can consider it as an emotional advertisement. As this advertisement shoes real friendship between the animals we can relate it with the people as well. Discuss Pacific ad is very well picturised and shows how good the emotions are between the animals. This specific ad has usually no targeted age group or targeted audience.
This ad shows the power of friendship as well as relation between two different species which directly related with fighting the racism. This is specific emotional aspect made people share this video millions of times over different social media sources.

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