Company: Banana Republic Product: Sloan Pants (For women) Note: I need help putt

Question

Company: Banana Republic

Product: Sloan Pants (For women)

Note: I need help putting a presentaion together with ideas to go on my slides.

Assignment: Marketing Analysis

The presentation should include:

Your presentation should include:

Slides of general information about your chosen company.

Slides for each of the four Ps: Product, Price, Place, and Promotion. Each "P" should include key points of their marketing actions, strategies, and key concepts as it relates to each "P."

Slides noting your integrated marketing program analysis of the company.

Slides noting your analysis of their marketing strategies to business success.

Slides noting your analysis of marketing to sales plan success.

Explanation / Answer

Market Analysis for Product: Sloan Pants (For women)

Banana Republic is an American clothing and accessories retailer owned by Gap Inc, an American multinational corporation. It was founded in 1978 by Mel and Patricia Ziegler with the name "Banana Republic Travel & Safari Clothing Company" with a safari theme. In 1983, Gap purchased the company, changed the name to simply "Banana Republic", and gave it a more upscale image.

Banana Republic has more than 600 stores located internationally. In late 2016 the brand announced Olivia Palermo as its first women's global style ambassador.

We have a product to sell specially designed for Womens “Sloan Pants” & to sell please consider my market strategy:

Let me first discuss few basic point:

Marketing: Marketing strategy for selling any product is defined as ‘putting the right product in the right place, at the right price, at the right time. Though this sounds like an easy enough propositions but a lot of hard work and research needs to go into setting this simple definition up. For this we need to mix market i.e. using concept of marketing mix

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Product, Price, Place and Promotion

Let me explain these 4 P's:

Product/Service

Price

Place

Promotion

Now we move on to next concept Integrated market program:

This prudently and intricately crafted strategy has played a critical role in hurling our brand and products toward an unprecedented level of popularity and approval.

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