Digital Game Changers and the Future of Marketing Marketing is about conversatio

Question

Digital Game Changers and the Future of Marketing

Marketing is about conversations, and the Internet has become a hub of conversations. The connected

nature of the Internet allows us to follow and track these conversations, and provides entry points for all

parties.

As an eMarketer, what does this mean to you when choosing marketing media (traditional vs. digital),

developing website content and measuring effectiveness (ROI)?

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Explanation / Answer

As an eMarketer, I will keep in mind to design a seamless and efficient platform for the users wherein they will be able to interact with each other, be a part of community, present their ideas to each other so that they get a feeling of belongingness in the group. The website content will incorporate specific user points of parity such as links for social media pages, chat groups, online shopping groups etc. which will allow the users to have conversation in groups and get the opinion of other people before making any purchases. This will be a great platform for the users to share each other's ideas and be benefitted from them. Effectiveness of such content development will be measured in terms of figures such as number of clicks on the website, conversion ratio, number of advertisements clicked etc. This will give an idea about the number of visitors on the website and allow the marketeers to further develop their products based on the traffic on the website and strategise to improve the customer traffic. Also in these times of online marketing, it would be best for the marketers to choose digital media over traditional media since most of the customers these days are tech savvy and want their products online since they get the opportunity to collaborate with people from different backgrounds through such platforms which expands their reach besides creating a great shopping experience for them.

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