Health Care Marketing 1- True or False? Social media is a unique source of data,
ID: 352740 • Letter: H
Question
Health Care Marketing
1- True or False? Social media is a unique source of data, as it is not controlled by the researcher.
True
False
2- The major limitation to mail surveys is:
A.
the growing cost of postage.
B.
individuals increasingly consider mail surveys “junk” mail.
C.
the cost of incentives to encourage response rates have increased dramatically in the past 5 years.
D.
the issues of response rate and who returns the survey.
3-True or False? When each unit's chance of being selected into a sample is equal, then that is referred to as a simple random sample.
True
False
4) True or False? A growing challenge today with telephone interviews is that many people no longer have landlines.
A)True
B) False
5) True or False? A major benefit of focus groups is the synergistic effect that occurs with group discussion.
A) True
B) False
6) True or False? When data are collected from all members of the target population, it is called a complete random sample.
A) True
B) False
7) When a person is selected to be in a sample as a function of an “expert's” judgment, this is referred to as a:
A.
convenience sample.
B.
simple random sample.
C.
stratified sample.
D.
purposive sample.
8) True or False? All elements or people of interest to a researcher are called the population in sampling design.
A) True
B) False
9) The major difference between an experiment and a quasi-experimental design is that in the latter:
A.
subjects know they are in an experiment.
B.
not all variables can be controlled.
C.
the sample size is usually greater.
D.
the costs are significantly lower.
10) True or False? The Internet is a “cost of entry” when it comes to attracting the N-Gen cohort segment for health care organizations.
A) True
B) False
A.
the growing cost of postage.
B.
individuals increasingly consider mail surveys “junk” mail.
C.
the cost of incentives to encourage response rates have increased dramatically in the past 5 years.
D.
the issues of response rate and who returns the survey.
Explanation / Answer
(1) Social media is a unique source of data, as it is not controlled by the researcher.
True
(2)The major limitation to mail surveys is ? d)the issues of response rate and who returns the survey.
(3) When each unit's chance of being selected into a sample is equal, then that is referred to as a simple random sample?
True (50 employees chosen from a company of 250 employees. In this case, the population is all 250 employees, and the sample is random because each employee has an equal chance of being chosen.)
(4) True or False? A growing challenge today with telephone interviews is that many people no longer have landlines.?
False
(5) True or False? A major benefit of focus groups is the synergistic effect that occurs with group discussion ??
TRUE( 8-12 people together for a group discussion about a specific issue, topic, product. for example, can trigger a chain of responses. This type of interaction has been described as the ‘synergistic effect of focus groups ).
(6) True or False? When data are collected from all members of the target population, it is called a completely random sample. A) True
7) When a person is selected to be in a sample as a function of an “expert's” judgment, this is referred to as a?
d) Purposive sampling (Selection criteria are based on an expert's judgment in identifying a representative sample of the population for the study )
8) True or False? All elements or people of interest to a researcher are called the population in sampling design
TRUE (The entire group of people or objects to which the researcher wishes to generalize the study findings, Meet a set of criteria of interest to the researcher ex: all pregnant teens )
9)The major difference between an experiment and a quasi-experimental design is that in the latter:??
b)not all variable can be controlled ( a true experiment, participants are randomly assigned to either the treatment or the control group, In a quasi-experiment, the control and treatment groups differ not only in terms of the experimental treatment they receive but also in other ways, control is lacking in quasi-experiments, there may be several "rival hypotheses" competing with the experimental manipulation)
10) True or False? The Internet is a “cost of entry” when it comes to attracting the N-Gen cohort segment for healthcare organizations TRUE
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