o. problem child d. exolamation point e widow 13. A statement of the fim\' busin
ID: 353376 • Letter: O
Question
o. problem child d. exolamation point e widow 13. A statement of the fim' busines based on creful malysis of benefits eustomers and an analysis of existing and anticipated environmental condition sought by present and potential & business wudit b. marketing plnn d. environmeotal focus e. i portfoio matrix 14. Coca-Cola vending machines are found all over the world. The pewest machines heve an interaotive wreen that runs advertisements and allows users to obtain free phokps of themselves and ringtones after they bought a drink. The reason for the introduction of this new style of vending machine is to "allow the compey to interact more directly with its customers" Acoording to& SWOT analysis, the technology used by these machines is an example of a(n) astrength because it is part of Cocs-Cola's external environment b advantage because it is part of Coca-Cola's marketing mvironment e. weakness because Coca-Cola cannot control technology d , opportunity because it is part of Coca-Cola's external environment e benefit beceuse Coca-Cola has the resources to make use of the new technology 15. Everyone knows the brand name Kleenex. Kleenex is what many consumers think of when they think of tissues. This widely reoognized brand name is a source of a aproduct differentintion competitive advantage b acost advantage o market augmentation d. aniche competitive advantage e none of these things 16. In order to combat U.S. corporations use of illegal payments and bribes in intermational business dealings, Congress enacted a the Future Corporation Protection Act (FCPA) b. the Foreign Corrupt Practices Act (FCPA) c the Foreign Anti-Bribery Act (FABA) d. the Corporations Against Foreign Corruptions Act (CAFCA) e. None of these, Congress cannot pass laws regarding foreign business practices. 17. For every home built by Habitat for Humanity, Whirlpool Corporation has given and continues to give free kitchen eppliances to the deserving family. This donation of applisnces is un companies assume their: a corporate social responsibility b. ethical convey ance c. duty to engage in cause marketing d. right to engage in social marketing e multiculturalism 18. Japanese law prohibits the storage of more than 50 pounds of explosive at any single site in the nation Every night, Universal Studios Japan hosts a fireworks display. The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays. If the allegations are true, in terms of the pyramid of corporate social responsibility, then Universal Studios Japan is not operating at a(n) responsibility level. a LegalExplanation / Answer
13.
C
It is the mission statement that focus upon what to produce and whom to cater and the best possible way to deliver the value for the target audience.
14.
D
The MNC has applied the technology that interacts with the consumers and it creates opportunity for the company to build a positive brand positioning in the external environment.
15.
A
The popularity and the recognition, have given the competitive advantage and it has helped the company to make differentiation in the product segment.
16.
B
It is the act that monitors the activities of the US MNCs who operate in overseas market and involve in corruption based activities.
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