8. Which of the following is most likely to offer customers an expanded assortme

Question

8. Which of the following is most likely to offer customers an expanded assortment of products and increased service? A) A catalog retailer that sells sports apparel B) A convenience store with neighborhood locations C) A discount store that sells items at reduced rates D) A club store that sells items in bulk quantities E) A delicatessen specializing in imported meats 9. Regarding wholesaling, which of the following statements is true? A) Merchant wholesalers have higher sales than agent wholesalers, but their costs (as a percent of sales) are over three times as high. B) There are many more manufacturers' sales branches than merchant wholesalers. C) Manufacturers' sales branches have higher costs than agent wholesalers and account for a smaller percentage of total sales. D) Good marketing managers select the type of wholesaler with the lowest cost when planning channels of distribution. E) Merchant wholesalers represent approximately 10 percent of all wholesale establishments. 10, A producer is most likely to use a "selling agent" if: A) he lacks marketing know-how and working capital. B) he produces a broad product line. C) he mainly needs aggressive selling. D) his target customers are concentrated in a small geographic area. E) he sells a technical product that needs a lot of follow-up service.

Explanation / Answer

Q8) Answer is D) A delicatessen specializing in imported meats

Specialty shops such as delicatessens are more likely to offer customers an expanded assortment of products with increased service.

Q9) Answer is A) Merchant wholesalers have higher sales than agent wholesalers, but their costs (as a percent of sales) are over three times as high

Q10) Answer is A) he lacks marketing know-how and working capital

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