The ever-increasing reach of digital and social media demands examination by all

Question

The ever-increasing reach of digital and social media demands examination by all employers. When an employee posts a Facebook entry grousing about her workplace, should the organization be concerned? How about when an employee tweets excitedly about a new product yet to be introduced to consumers? To handle such thorny issues, most organizations should have digital and social media policies. Your company is committed to protecting its employees’ rights to free speech, but it is also aware that there can be legal repercussions to uncontrolled social media activity. As a communication law and social media expert, what issues would you advise management to consider in developing a digital and social media policy for employees? Write a brief memo outlining issues to examine and justify their inclusion on such a list.

Explanation / Answer

As a communication law and social media expert, these are some issues that we would advise management to consider in developing a digital and social media policy for employees

Internal Regulation Policies-

External Regulation-

This includes "private" communication, like email. Your corporate policy needs to state plainly what external regulation bodies might be watching and what employees can and cannot discuss on official and private use of Social Media. This should be in addition to any other specific training your company provides about internal and external communication and document retention

With the rapid growth and application of social media, businesses need to have these policies. This is particularly important around social media usage regarding the organisation, its people, partners, products or services, competitors or other individuals and organisations related to the organisation'.

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