Company PepsiCo Question 01: Summarize the various promotional strategies of Pep

Question

Company PepsiCo

Question 01: Summarize the various promotional strategies of PepsiCo used by the organization in implementing an Integrated Marketing Strategy.

Question 02: Identify the risks associated with promotional campaigns and discuss how they can be prevented.

Question 03: design an effective and creative marketing communication (print advertisement) of your own,

Question 04: for any one of PepsiCo products for the chosen target market.

Question 05: You can incorporate the logo of the PepsiCo, though the three creative tactics—headlines, subheads, and body copy should be your own creative work.

Explanation / Answer

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.[1] Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.[2]

Strategic marketing, as a disinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organisation and its customers.

At its most basic level, strategic marketing addresses three deceptively simple questions: (1) Where are we now? (2) Where are we going? and (3) How are we going to get there? In attempting to answer these questions, strategic planners require sophisticated skills in both research and analysis.

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