What marketing and/or healthcare factors are encouraging the adoption of contemp

Question

What marketing and/or healthcare factors are encouraging the adoption of contemporary marketing techniques? In the pharmaceutical industry, why is direct-to-consumer marketing a radical departure from traditional approaches to marketing? What developments in healthcare have encouraged the growth of business-to-business marketing? In what ways can a healthcare organization use a customer database? What factors have influenced to trend toward establishing long-term relationships, as opposed to trying to secure an immediate sale from the healthcare consumer? Why is healthcare reluctant or cautious about using patient data or even applying technology- based marketing techniques? As internet marketing has matured, how have healthcare marketers taken advantage of it? Why has consumer engagement become such a concern in healthcare, and what is the marketer's responsibility with regard to promoting it? 1. 2. 3. 4. 5. 6. 7. 8.

Explanation / Answer

Contemporary marketing has been proven very effective for increasing the overall effectiveness of any market. Nations has been implementing this specific type of marketing structure for being able to compete in current environment as technology is moving forward and it is the major or one of the main issue which is being utilised by the contemporary style of marketing. Technological advancement is also one of the most important factors which is only utilised in the contemporary style of marketing. Having a look at above factors we can say that adoption of the contemporary marketing techniques are better for the current marketing scenario.

Direct to consumer marketing uses technology which is not incorporated in the traditional way of marketing. Using direct to consumer marketing increases the overall sales of the company as well as it also reduces the overall cost involved in the marketing which is proven to be very beneficial for increasing the overall number of interactions with the customer by increasing direct sales.

Increment in the technological implementation of different trade systems as well as better logistics systems ensure better connectivity between organisations which is a directly effective in improving the overall business between business to business marketing structure has one has to provide evidence support to the overall sales and revenue generation from the specific market.

Using customer database is very important for getting repeatative orders as well as to maintain a repetition of different strategies which were proven to be successful for an organisation. Using the customer database also increases the chances of better customer satisfaction and to improve choice based on the customers which would be beneficial for the organisation as well.

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