Identify a business (e.g., restaurant, hotel, a catering service, etc) in the ho
ID: 3587291 • Letter: I
Question
Identify a business (e.g., restaurant, hotel, a catering service, etc) in the hospitality and tourism industry. Do some research about Google Adwords and answer the following questions: 1. What is a search ad and what is a display ad? 2. If you want to advertise your business through Google, what are the top three things you need to understand (this is an open question but you need to show that you understand how Google Adwords works and how it relates to the marketing goals of the company) 3. How do you measure the effectiveness of your Google Adwords campaign?Explanation / Answer
1)what is a search ad and what is a display ad
Search ad:
Search engine is a type of paid advertising that makes your business found on search engines. The positivity of search advertising is that you have a chance to compete with the bigger business persons in your local market without spending an arm and a leg in advertising costs. Search advertising is like having a billboard online, but your targeting is much more effective because it is only being shown to people in your local area who are actually looking for your products or services.
Display ad:
Digital display advertising is a way to grow your brand’s awareness online. We all spend much more time consuming information on our favorite websites than we do searching for something specific. So, it’s important to put your business in front of consumers when they are surfing the web because that’s where they spend the majority of their time. And that’s display advertising.
2)if you want to advertise through google what are the top three things you need to understand
Advertising is essential for any successful business. There are many things to consider when it comes to advertising. some of the basic guidelines on how to effectively advertise your business:
The most important thing when it comes to effective advertising is to know your audience.You should think about the things like the ad that appeals to retired men is very different from an ad designed for teenage girls.
The most effective way to advertise your business on the world wide web is to build a great website. A professional-looking, informative website can work wonders as a form of advertisement as it is easily accessible by customers and relatively cheap to set up and maintain. It also lends legitimacy to your business.
Blogging in social media that can be utilized as a highly effective advertising tool.There you can post articles and advertisements on your own business blog, but another great idea is to send your articles out to a number of outside blogs related to your industry and ask them to post the articles on their sites as well. Print advertising, i.e. placing ads in newspapers and magazines is one of the more traditional forms of advertising
3)how do you measure the effectiveness of your google adwords campaign
The conversion rate tells you how often someone's click on your ad resulted in a conversion.On Calculating the conversion rate by dividing the total number of conversions by the number of ad clicks you can get the review of your ad.
The clickthrough rate helps determine your Quality Score and it tells you if your ads are appealing to the people who are seeing them. This metric measures a percentage of how often people click on your ad after seeing it.
Google assigns a Quality Score to each of your keywords and uses it to determine your ad rankings and how much you pay per click. The score reflects how relevant your ads, keywords and landing page are to people viewing your ad.
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