Week 3 - Six Sigma at 3M Pre-analysis Discussion In order to begin this discussi
ID: 361101 • Letter: W
Question
Week 3 - Six Sigma at 3M Pre-analysis Discussion
In order to begin this discussion:
Pick a product (good or service) that you are interested in consuming sometime in the near future (for example, a textbook, apartment rental, cell phone, etc.).
Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality?
From these differences, what can you infer about each company’s strategy and the customers that they seem to be targeting?
Then, consider the following:
It has been said that quality management is really a “people” system, more than a technical system. If this is true...
What conditions must first be in place for a firm to be successful with quality management?
What are the possible repercussions for the firm if the employees aren’t committed to the quality management program?
Use examples from your own work experiences if possible.
Explanation / Answer
Answer - Product is Smart Mobile Phone
The offerings of two companies are analyzed as below with respect to the quality features of the product.
We make a list of quality features of each company and assigned the relative rating to each quality feature so hat we can see the impact of most important feature's effect in our buying decision. And then made a comparison with the features by ranking the features o a scale of 1 to 10 , where 1 being the least and 10 being the most.
Pls find below the comparison matrix of two companies A & B for a smart phone.
Strategy of Company A - High Service by better features to capture rich class of customers - Company wants to privide a better product in the market with better features whch can provide price based value to customer, so that customers with high features can willing to buy the product so that they can meet their requirements. Hence here the company is targeting rich people by providing better features and costing high. Planning to capture the high price model in the market.
Strategy of Company B - Competitive Service by average/competitive features to capture middle class of customers - Company B wants to privide a competitive product in the market with competitive features whch can provide price based value to customer, so that customers with competitive features can willing to buy the product so that they can meet their requirements. Hence here the company is targeting middle class people by providing competitive features and costing competitive. This company is planning to capture the middle class price model in the market.
Product Quality Features Importance Product A Product B 1. High Operating Speed of smart mobile 10 9 7 2. Low Cost / Cost Competitive in the Market 9 8 10 3. High Product memory 8 10 6 4. Long Battery duration 8 9 6 5. Speedy recharging of phone 6 7 7 6. Strong Body 8 8 5 7. Good Look 9 7 7 8. Low maintenance 7 8 5 9. Spares Availabiity 5 6 8 10. Service Support 9 8 8 Total 641 548Related Questions
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