Chapter 17: Managing Communication --> 5. Social media (Connect, Perform) Part 1

Question

Chapter 17: Managing Communication --> 5. Social media (Connect, Perform)

Part 1: Popular examples of social media sites are _________ and Twitter, where companies can track and respond to customer feedback.

A) Facebook

B) Angry Birds

C) Email

D) Tablets

Part 2: Social media sites like Facebook for Work and Yammer help companies ___________ by allowing them to share professional information and ideas with each other.

A) Listen to Customers

B) Communicate with Customers

C) Engage Employees

Your company repairs household appliances such as microwaves, dishwashers, and clothes dryers. Your manager, Naomi, is excited about the potential for social media to drive organizational performance. She is considering a number of possible projects, and she asks your advice about how to use social media appropriately.

Part 3: Which of the following could be a good social media initiative for our company?

A) Develop a wiki to facilitate performance reviews and communicate feedback to employees.

B) Begin using an internal social networking site like Yammer where repair technicians can report a problem and quickly get advice from other technicians who have seen that problem before.

Explanation / Answer

Part 1: Option A: Facebook

Facebook and twitter is used by companies to track and respond to customer feedback.

Part 2: Option C: Engage Employees

Social media like LinkedIn allowing employees to share professional information and ideas with each other.

Part 3: Option B:

Begin using an internal social networking site like Yammer where repair technicians can report a problem and quickly get advice from other technicians who have seen that problem before.

Related Questions

Navigate

• Browse (All)
• Browse C
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.